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> Instructor Bios
> Tom Borger
> Eric Bradlow
> Rebecca Clayton
> Juan Colina
> Matt Coyne
> Carol Heiberger
> Therese Flaherty
> Lawrence Gelburd
> Praveen Kosuri
> Kimberle Levin
> Jeffrey Litvack
> John McAdam
> Susan McCrossin
> Adam Moskow
> Jason Olim
> John S. Ondik
> Gary Pudles
> Larry Simon
> Harry Tankin
> Christine Warren
> Registration Policy

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Tom Borger
Tom is the Head of Global IT for GlaxoSmithKline Consumer Healthcare where he is focusing on utilizing technology to help acquire and retain consumers more effectively. He previously worked as VP of Sales and Marketing for Intermedia-which focused on delivering web-based solutions that allowed pharmaceutical brands to drive their business through better management of their key consumers/customers. Prior to that, Tom was the CEO and founder of OmniChoice-which sells decision-support software to telecom providers. He developed the business plan and raised $11.2mm to support the growth of his business. Tom has a unique blend of marketing, general management, and Internet experience and has worked for such companies as Qwest Internet Solutions and Johnson & Johnson. As a key member of the management team at Qwest Internet Solutions, he led the team of strategic consultants charged with defining interactive strategies and building custom Internet applications for businesses. Prior to that he spent more than 13 years in various sales and marketing roles with Johnson & Johnson, Procter & Gamble, and SmithKline Beecham. He helped establish and build new businesses internationally for Johnson & Johnson - having launched more than 15 new products in five different countries - and served on the Board of Directors of two international business units. Domestically, he managed a $100mm business and launched three new products. Tom is a graduate of Duke University (Economics) and earned his MBA (Entrepreneurial Management/Marketing) from the Wharton School of Business.

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Eric Bradlow
Eric Bradlow is a Professor of Marketing at Wharton and the Academic Director of the Wharton SBDC. An award-winning teacher, Bradlow received his PhD from Harvard University. He is a leading market researcher with editorial responsibilities at the Journal of Educational and Behavioral Statistics, Journal of Computational and Graphical Statistics, Marketing Letters, and the quarterly Journal of Electronic Commerce.

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Rebecca Clayton
Rebecca Clayton is Clinical Supervisor and Lecturer, Penn Law.  Rebecca brings a wealth of varied experience in corporate and financial law to the Entrepreneurship Legal Clinic.  Through her work in the Clinic, she teaches and supervises students serving as counsel in a wide range of transactional matters and represents for profit and nonprofit entrepreneurs. She also participates in community workshops on topics relevant to entrepreneurs and gives presentations on business law matters.

Prior to joining the Law School faculty, Rebecca practiced several years in a large law firm and the law department of a Fortune 500 corporation. During her years of law firm practice, she represented public and private companies in a wide range of matters, including equity and debt financings and information technology transactions. As in house counsel, she was instrumental in the broad-based review, analysis and application of corporate governance and financial reporting reforms arising from the Sarbanes-Oxley Act and related SEC and NYSE rules. As part of this responsibility, she educated the corporation’s legal and accounting staffs regarding these expansive, historic new legal requirements.  

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Juan Colina
Mr. Colina is Executive Vice President of Power & Energy, Inc. an ultra pure hydrogen fuel processing company. Mr. Colina has 15 years of general management consulting experience. His client list includes: Monster.com, International Paper, Georgia-Pacific Corporation, GTE, The Chase Manhattan Bank, Mobil Corporation, Citibank, Sun Life of Canada and Silicon Graphics, Inc. Before his management consulting career Mr. Colina was a Performance Measurement Officer for State Street Bank & Trust (State Street Analytics) and a financial analyst at a venture capital firm. Mr. Colina has an MBA in international finance from Babson College.

El Sr. Colina es Vice Presidente Ejecutivo de Power & Energy, Inc. una compagnia que manufactura procesadores de hidrogeno ultra puro. El Senor Colina tiene 15 agnos de experiencia professional como consultor de negocios. Sus clients incluyen: Monster.com, International Paper, Georgia-Pacific Corporation, GTE, The Chase Manhattan Bank, Mobil Corporation, Citibank, Sun Life of Canada y Silicon Graphics, Inc. Antes de empezar su carrera de consultor El Sr. Colina fue un official del banco State Street Bank & Trust (State Street Analytics) y anteriormente trabajo para una compania de capital riesgo. El Sr. Colina recibio una maestria (MBA) en negocios internacionales de Babson College.

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Matt Coyne
Matt Coyne is co-owner of VR Mergers and Acquisitions in Malvern, PA. VR is a full service intermediary firm facilitating the exit planning and transition/sale of small to medium size privately held businesses. Their expertise is in sell-side representation for manufacturing, service, and distribution companies with sales from $1M to $50M. Matt's previous roles include financial and general management positions with Fortune 500 companies such as GE, Fisher Scientific, and Precision Castparts. Matt holds a degree in Marketing and Management from the University of Vermont and has earned the title Certified Business Intermediary. Matt, his wife Lisa, and his five children make their home in West Bradford, PA.

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Carol Heiberger
Ms. Heiberger is an independent consultant specializing in new service/business creation since 1996. Her twenty years of industry experience includes positions as head of strategic planning for an electric/gas utility, increasing responsibilities associated with voice-data-video services with Bell Atlantic, and field sales with the Ford Motor Company. She is an experienced interim executive (start-up CATV company COO, Operations Director for MBA Program) and project manager of large-scale, multi-location projects. Ms. Heiberger is the author of research, white papers, competitive analyses and market analyses for clients and policy makers including 12 articles published by McGraw Hill and Primedia; 4 research reports for McGraw Hill and the Gartner Group; and 2  “How-To” books on creating competitive services for engineers.  Her technical expertise with telecom transmission technologies includes voice, data, video; analog & digital; Internet services (ISP), HFC, BPL, FTTH, CATV, consumer and business markets.  She can competently work with Network Engineering, Construction, Management, and Operations issues.  She earned her MBA from Wharton and received her undergraduate degree from Kenyon College.

Ms. Heiberger’s consulting practice, Energy & Telecom (www.energyandtelecom.com), takes advantage of her expertise in strategic planning, new business development, marketing, and finance with large complex organizations, small entrepreneurial groups, domestic and international markets. The focus has been new product/business creation from vision to business plan to launch. Carol creates effective teams by translating across functions and disciplines with a collaborative and hands-on leadership style.  She is an Adjunct Assistant Professor teaching in the MBA in Pharmaceutical Business Program at the University of the Sciences in West Philadelphia.  Community service includes Center City Resident Association’s Zoning Committee, Advisory Board and Loan Committee for WORC, and SCORE Business Counselor.

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Therese Flaherty
Therese Flaherty is the Director of the Wharton Small Business Development Center. She extended the MBA program Global Consulting Practicum from Israel to include Chile, Mexico, and India. Dr. Flaherty has taught Strategic Marketing and Operations Management in the Wharton School's MBA program since 1993 after a career of research and teaching at the Harvard Business School and Stanford University. Dr. Flaherty has her PhD from Carnegie-Mellon University.

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Lawrence Gelburd
After graduating from Brown University in 1977 with a B.S. in Electrical Engineering and a subsequent programming position with NCR, Lawrence Gelburd and four others founded Auto-Matrix in Pittsburgh, PA. Over the next decade they raised $7 million in venture capital and grew the company into an international success with over 100 employees, becoming an OEM to United Technologies, Barber Colman and Mitsui. Mr. Gelburd held leadership positions in engineering, marketing, and sales, published articles on automated control systems, and was a member of ASHRAE's SPC 135 committee which established BACnet as a US national standard in 1996. Facilities managers at Heathrow Airport, Binney and Smith, New York City Public Libraries, Alaska pipeline and other high-profile organizations selected and installed American Auto-Matrix control systems. The owners sold the company in 1989 and Lawrence entered the Wharton School at the University of Pennsylvania where he earned his MBA in 1991, focusing on finance, marketing and entrepreneurial management. Since then, he has provided consulting services to small businesses.

At Wharton, Lawrence is teaching Management 230 -- Entrepreneurship, a required course for Undergraduates concentrating in that field. For the past three years, Lawrence has taught both the Penn Proseminar "How to Start Your Own Business" and the Wharton School's Leadership in the Business World course "Business and Entrepreneurship." Lawrence and his wife Anita, Assistant to the Deputy Provost at Penn, were Senior Fellows in residence in Hill College House from 1998 to 2004. During that time, Lawrence has also been a panelist reviewing Management 100 group projects, served as Entrepreneur-in-Residence for PenNetworks, and consulted for P2B and Marching Order. He is also an Entrepreneurial Fellow at the Weiss Tech House at Penn.

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Praveen Kosuri
Praveen Kosuri is Practice Associate Professor of Law, Penn Law and Director, Entrepreneurship Legal Clinic.   Praveen Kosuri comes to the Law School with a background in law, business, and public interest. Most recently, Kosuri was Assistant Director of the Institute for Justice Entrepreneurship Clinic at the University of Chicago Law School. Prior to that he was a lawyer with a Chicago law firm where he counseled businesses on corporate transactional matters as well as complex commercial litigation. Kosuri was also an investment banker with Credit Suisse First Boston where he was involved with all facets of capital raising for Fortune 500 companies as well as representing them in mergers, acquisitions, and divestitures. Prior to receiving his M.B.A., Kosuri began his career as a Cook County Public Defender. He was also an Adjunct Professor at Northwestern University School of Law. More information on the Penn Law Entrepreneurship Clinic can be found at:  http://www.law.upenn.edu/clinic/elc/

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Kimberle Levin
Kimberle Levin is an award-winning entrepreneur who has built and managed several multi-million dollar businesses in the information technology industry. A visionary, innovator, and gifted conceptual thinker, Kimberle is a highly regarded business leader and has consistently excelled and been recognized for her outstanding achievements, including The Pioneer Award from the Center City Proprietors Association, been an Entrepreneur-in-Residence, Mentor and Business Plan Competition Judge for Wharton Entrepreneurial Programs, named one of Pennsylvania’s Best 50 Women in Business, as well as an Ernst and Young Entrepreneur of the Year Finalist.

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Jeffery Litvack
Jeffrey Litvack is a Principal with SSI Advisors, a management and financial advisory services firm. Jeff’s areas of expertise include business modeling, financial planning, business planning, corporate strategy, market assessment, customer segmentation, process improvement, change management, and mergers and acquisitions.

Mr. Litvack is highly regarded for his visionary knowledge of and work in converging media platforms and channels. As acting CFO at Thinking Pictures, Inc. he provided the frameworks and business tools for the transition from traditional print advertising to digital signage. As the Executive Director of Digital Media at the Museum of Television & Radio he developed a strategy to extend the Museum’s reach beyond its four walls via the digitization and publishing of the Museum’s collection online. At Yack, Inc. he expanded the core product to include online programming (e.g., webcasts and video on-demand) and created the Internet Programming Guide (IPG) – the IPG was akin to the electronic program guide (EPGs) which were developed for the increasingly fragmented, expanded television environment.

Mr. Litvack is a member of the New York State Bar Association and has also spoken at numerous industry conferences including Streaming Media West, Media Asset Management, and EMediatainmentWorld. Mr. Litvack is also an author of several published articles in such publications as HFMA’s Managing the Margin, Advanced Magazine and Healthcare Informatics.

Mr. Litvack earned a Juris Doctorate degree from Harvard Law School, and a Bachelors of Science degree in Economics from the University of Pennsylvania, Wharton School of Business where he graduated summa cum laude.

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John McAdam
John McAdam is the founder and principal advisor at Pioneer Business Ventures, a mergers and acquisitions advisory firm specializing in buy side acquisitions of companies in the $5 to $50 million revenue range. Prior to Pioneer, Mr. McAdam was President and CEO of Sheerlund Products for 10 years, a manufacturer, distributor, and importer of consumer products. While at Sheerlund, he merged, acquired, or divested six companies to accelerate growth and enter new markets. Also, he led the introduction of more than 100 products to market via internal development, importing, and strategic alliances. He is the inventor of U.S. Patent # 6,422,525.

Prior to joining Sheerlund, John owned an employment agency serving insurance companies such as AIG, Travelers, Cigna, etc. Before purchasing the employment agency, he held a series of progressively responsible management roles in sales, operations, and finance with SILO Stores, a $1 Billion, 200+ store electronics and appliance retailer. While at SILO, his responsibilities grew from $35 million to $250 million in sales and from 7 to 55 retail stores in Eastern U.S. metropolitan markets.

John earned an MBA from The Wharton School of the University of Pennsylvania in Marketing, Strategic Planning, and Entrepreneurial Management. He also holds a B.S degree in Nutrition and Business Administration from West Virginia University. He loves to talk about Mountaineer football and basketball.

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Susan McCrossin
Susan McCrossin Ms. McCrossin has spent more than twenty five years developing Information Technology systems and products. Prior to starting PA Internet Marketing, Ms. McCrossin worked as a consultant at Penn State University, working in internet business development for companies in Pennsylvania. She spent 8 years at Siemens developing health care related software systems, 3 years at Vanguard developing financial systems, 3 years at an IBM subsidiary as sales support for a CASE tool product, and the remainder of her professional career working as an independent consultant for major corporations in the South Eastern Pennsylvania area. In 2004, she started PA Internet Marketing with her husband and business partner. The company is a search engine optimization and internet marketing firm which now has more than 100 clients.

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Adam Moskow
Adam Moskow is President, Entrepreneurial Consulting, LLC. A Wharton School at the University of Pennsylvania graduate, Adam has run and had ownership in both a publishing company and a direct marketing firm and has helped turn around companies to have successes, such as achieving rankings in the “Philly 100” list for growth. In 1999, Adam formed Entrepreneurial Consulting, www.entrepreneurialconsulting.com, to provide services to businesses and organizations not yet in need of a full-time Chief Operating Officer, VP of Marketing, or CFO. Adam and his consultant associates provide expert, on-demand Business Planning, Recruiting, Marketing, Operations & Financial help.

Adam has lectured at the Philadelphia Center, the Mid-Atlantic Consultants’ Network, Temple University, Drexel University, and Penn State University on business plan writing, marketing and recruiting. Adam also is certified by the Institute of Management Consulting as a Certified Management Consultant, a distinction earned by fewer than 1% of all management consultants.

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Jason Olim
At age 33, Jason Olim experienced just about every aspect of leading and operating a growth company. As the founder and CEO of CDNOW and as a member of public and private company boards, he raised venture, debt and public capital; he acquired and merged with other companies; and took his company private through a sale to Bertelsmann, the third largest media company in the world. In his various roles, he hired management teams, developed strategic plans and acted as spokesman to the media. Olim has been a darling and a devil to the business community - he has seen successes and failures, including IPOs, private sales, liquidations and bankruptcies.

A graduate of Brown University with a degree in computer science, Olim worked for two years at Soft-Switch, designing software systems for multinational corporations. Olim dreamed up CDNOW in February of 1994, and became a highly recognized Internet entrepreneur. He has earned Entrepreneur of the Year awards from various organizations, including the Small Business Association, Arthur Andersen and the Greater Philadelphia Venture Group. Olim is a frequent speaker at conferences and a guest lecturer at many business schools, including The Wharton School, Stanford’s Graduate School of Business and Vanderbilt’s Owen School of Management.

Olim is currently the Chief Executive Officer of Harkins Audit Software, Inc., a software company that provides software auditing tools for software engineers.

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John S. Ondik
John is a principal of The Ondik Group, a consulting and executive recruiting firm, where he works with businesses, government, and community organizations in a variety of strategy and process improvement efforts. Prior to forming The Ondik Group with his brother Mike, he was Vice President of Military Services for Aramark, a Fortune 500 company and one of the world’s leading outsourced services companies, where he led a new business venture focused on providing consulting, food and support services to the military. While at Aramark, he also served as Vice President, Business Development, responsible for client service, process improvement and knowledge-sharing activities across 8 business units with $7 billion in revenue. His efforts included leadership of strategic planning processes, sales and marketing support, team development and executive coaching.

Previously, he was the National Director of Purchasing for KPMG, a leading global accounting and consulting firm, where he developed and implemented the firm’s first national procurement process. Earlier John was a consulting manager with both KPMG and Arthur Andersen Business Consulting, where he also served as the first Director of Marketing and Business Development for the Philadelphia practice. He also worked as a consultant at the Wharton Small Business Development Center.

John began his career with the US Navy where he spent almost 10 years on active duty as a Supply Corps officer. John continues to serve as a senior officer in the US Navy Reserve, where he currently is a member of an innovative consulting unit that provides thought-leadership and process improvement support to Navy senior leadership. He is also an Executive in Residence at The Science Center, one of the world’s leading business incubators, teaches a class in strategic business planning for the Wharton Small Business Development Center, and has been a judge and mentor in numerous business plan competitions.

John holds an MBA in Finance and Strategic Management from the Wharton School, University of Pennsylvania, and a BS in Business Administration from Villanova University. He also completed an executive program at the Darden Graduate School of Business, University of Virginia. He resides in Havertown PA, with his wife Liz and children John, Christopher and Alexandra, where he coaches soccer, baseball and basketball.

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Gary Pudles
Gary A. Pudles is the founder and CEO of the AnswerNet Network (www.AnswerNet.com.) Since founding AnswerNet in 1998, Pudles has won the prestigious "Ernst and Young Entrepreneur of the Year," for business service providers and was named to the NJ Biz "40 under 40." His company, AnswerNet ranked number 21 on the 2003 Inc. 500 list.

Pudles is also nationally recognized speaker and presenter in the fields of telecommunications and business operations. He has appeared on TV and radio, and regularly contributes articles and interviews to a variety of publications.

Prior to founding AnswerNet, Pudles was the Vice President & General Counsel of Apex Site Management, the largest telecommunications real estate management firm in the United States. Prior to that, Pudles was the Manager of Real Estate for American Personal Communications, responsible for all phases of site implementation program management for the United States' first operational PCS network. Pudles has spent over five and a half years as the Vice President of Muzak in Washington one of the largest and oldest wireless services companies in the United States.

He received a Juris Doctorate degree from the Washington College of Law at the American University and a Bachelor of Arts in Policy Studies from the Maxwell School of Citizenship at Syracuse University. Pudles lives with his wife Linda in Lafayette Hill, Penn., and has two children, Jesse and Jana.

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Skip Shuda
As an advisor-builder with a sense of adventure, Skip Shuda is the founder and principal of Team and a Dream. Skip has worked with numerous startups since 1983, including Destiny WebSolutions which he founded in 1994. Destiny was named Startup Company of the year in 1998's Philadelphia Area Enterprise Awards. Destiny grew to $25 million in annualized revenues in 2000 and employed over 120 people. Today Skip enjoys working with technology startups, using his experience, lessons and tools to assist fellow entrepreneurs.

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Larry Simon
Larry Simon, Principal at Margolis & Company P.C. since 1975, has particular specialty in serving the Healthcare industry. He is Principal-in-Charge of the Health Care Services Group and has years of successful experience in providing specialized services to physicians in solo and group practices. He has assisted many physician clients with the complex issues involved in mergers/acquisitions as well as the development of MSOs and IPAs.

Larry’s other areas of expertise include the restaurant and entertainment industries as well as professional and business services. He has taught accounting and other related financial courses at the University of Pennsylvania and has authored numerous articles.

Larry has made significant contributions and noteworthy differences in his community over the past 40 years. He has given of his time and talents in many areas of communal life, both in his local community-at-large and within his professional organizations.

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Harry Tankin
Harry Tankin is founder of New Era Partners, a consulting enterprise designed to assist the venture capital community and corporate management resolve operational issues confronting companies across high technology industries. Harry is a results oriented executive with extensive marketing, business development, partnering, and technology expertise in the broadband, telecommunications, and knowledge management industries. Apart from his successful entrepreneurial track record at several leading technology firms including Xerox, Digital Equipment Corporation, and General Instrument, Harry has been instrumental in the effective transition of problematic groups and corporations into competitive organizations. Such has included the rebuilding of a troubled engineering department responsible for product development and the provisioning of new services; the turnaround of a financially distressed software and electronics product company that realized profitability for the first time in two years; and the transformation of four cost centers into a profitable, branded professional services organization for a major communications equipment manufacturer. In addition to receiving numerous corporate awards, Harry has been a speaker at major industry events, served as Session Chairman of the National Communications Forum, and has been published in two major telecommunications journals. He holds a BA from George Washington University, an MA from Columbia University, post-graduate studies at American University, and executive course work at Wharton.

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Christine Warren
Christine Warren is currently an e-commerce manager for GSI Commerce, headquartered in King of Prussia.  She also serves as the Treasurer for the Women’s Regional Business Council in Philadelphia. Christine brings over 13 years of experience in sales & marketing, technology and entrepreneurship and education to a wide range of leadership endeavors. Her passion for contributing to the community is demonstrated through volunteerism and the expertise she shares as a sought after public speaker.

Christine’s inspirational leadership attracts and nurtures the growth of a diverse group of professionals. She creates high-powered teams, which have supported the creation of the Women’s Regional Business Council. During her tenure as Executive Director of the Cystic Fibrosis Foundation Delaware Valley Chapter, she revitalized the organization with twelve new executive board members and increased net dollars raised in 2003 by 22% and 37% in 2004, winning multiple awards.

As a young entrepreneur in 1999, Christine enlisted 90 organizations to cooperate and interact in the testing of a unique software product, securing over $2 million in funding necessary to take her start up company from beta test to market. She was named one of the Philadelphia Business Journal’s 40 Under 40 business leaders in 2002. Christine has been featured on Comcast Newsmakers, in USA Today, The Philadelphia Inquirer and numerous national and local industry publications.

Her notable public service accomplishments include: appointment to the Chester County Work Force Investment Board 2003-Present; member of the Greater Philadelphia Senior Executive Group 2005-Present; appointment to the 2003 Early Stage East Venture Fair advisory board; leadership as Vice-Chairperson of the Chester County’s Information Technology Action Group (ITAG) 2002 - 2003 and Membership Chair in 2001, service as President and Past President of the Association of Information Technology Professionals, Stakeholder in the Philadelphia School District’s Technology Stakeholder Partnership, and currently serving as a member of both the West Chester University Business Department and Career Development Center’s Corporate Advisory Councils.

Christine has worked with Wharton MBAs and their Small Business Development Center since 2002, teaching the First Steps program on how to start a business and create a business plan. She holds a Bachelor of Arts in Liberal Studies and a Masters of Science in Counseling, Higher Education from West Chester University, where she was honored as the first Masters graduate chosen to speak at their commencement in 1999. She resides in Chester County with her husband and three children.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis. © 2005 University of Pennsylvania. All Rights Reserved.