Instructor Bios

Wharton SBDC courses are taught by experienced instructors, affiliates of the University of Pennsylvania and industry experts.

John J. McAdam

John J. McAdam is the Author of The One Hour Business Plan™ (Wiley). He works with people who need a business plan before they spend big money or years of time before starting anything new.

John is a “been there, done that” hired CEO and serial entrepreneur with decades of real-world experience in both private and public companies and an MBA from the Wharton School. Through his consulting company Pioneer Business Ventures, John focuses on helping companies increase sales, reduce expenses, and optimize processes to make more money. He has a proven track record of growing businesses through strategic business planning, acquisitions, internal growth, new product and services development, and strategic alliances.

John is passionately committed to helping small businesses succeed. For years, he has been sharing his experience and expertise with Philadelphia-area entrepreneurs as an instructor in strategic business planning at the Wharton Small Business Development Center and as a guest host and speaker for NBC 10 Philadelphia Small Business Week and Money Matters TV. He has been quoted in The Wall Street Journal, Inc., Success Magazine, Business News Daily, and The Capital Gazette, Wharton Alumni Magazine, and Crain’s New Your Business among others.

John has started or bought many companies during the course of his entrepreneurial career. He has worked with over 1,000+ business plans as an entrepreneur, investor, advisor and instructor.

Erin McGowan

Erin McGowan joined the Wharton Small Business Development Center in 2007. Erin supports entrepreneurs and small business owners in starting and growing their businesses through an integrated program of educational workshops, information and individual and group consulting. Prior to the Wharton SBDC, Erin was at a New York City-based non-profit, Housing Works, and in Corporate Services at the Federal Reserve Bank of San Francisco. Erin has a Master’s Degree in in Nonprofit/Non-governmental Organization Leadership from the University of Pennsylvania.

John S. Ondik

John is owner of The Ondik Group, a management consulting firm, where he works with large and small businesses and government on a variety of strategy and process improvement efforts. He teaches courses for entrepreneurs and small business owners at the Wharton Small Business Development Center, serves on several advisory boards, and has been a judge and mentor in numerous business plan competitions.

Prior to forming The Ondik Group, he was Vice President of Military Services at Aramark, a Fortune 250 company and one of the world’s leading outsourced services companies, where he started a new business venture providing consulting, food and support services to the military. While at Aramark he also served as Vice President of Business Development, responsible for client service, process improvement and knowledge-sharing activities across 8 business units with $7 billion in revenue, and was a member of the Executive Leadership Council. John was also Director of US Operations for SRS Energy, a solar roofing startup. Previously, he was National Director of Purchasing at KPMG, a leading global accounting and consulting firm, a role he created where he developed and implemented the firm’s first national procurement process. Earlier, John was a consulting manager with both KPMG and Arthur Andersen Business Consulting, and also served as the first Director of Marketing and Business Development for Andersen’s Philadelphia consulting group. He worked as a consultant at the Wharton SBDC, where he was recognized by the Bernard Foundation as the Best Consultant in a Small Business Development Center, and has also been an Executive in Residence at the Science Center, a leading business incubator, where he was the 2005 Executive in Residence of the Year.

John began his career with the US Navy where he spent almost 10 years on active duty as a Supply Corps officer, and retired from the US Navy Reserve in 2008. He held a variety of logistics and operations leadership roles, and was awarded six personal commendations for superior performance of duty.

John holds an MBA in Finance and Strategic Management from The Wharton School, University of Pennsylvania, and a BS in Business Administration from Villanova University. He also completed an executive program at the Darden Graduate School of Business, University of Virginia. He resides in Havertown PA with his wife Liz, where he was a longtime soccer, baseball and basketball coach, and is active in his parish. They have 3 grown children John, a LTJG in the US Navy and graduate of Georgetown University; Christopher, now third generation in the family insurance business and a graduate of Fordham University; and Alexandra, a senior at Villanova University.

Skip Shuda

Skip is the founder of Philly Marketing Labs,, a Social Media and Internet Marketing Strategy company that partners with growing businesses to provide visibility to profitability using goal-driven dashboards. Skip and his team employ Social and Search channels coupled with community building tactics to drive results.

Skip has a passion for building Internet and software companies and guiding others who seek to do the same. In the mid-90’s, he started an eCommerce software company that created one of the world’s first online banking systems for Bank of America. He has provided Web marketing and strategic guidance to brands like Comcast Corporation, The Vanguard Group and Mellon Financial.

Skip serves on the advisory board of a number of technology startups (123Linkit, CityRyde, PlaySay) and teaches entrepreneurship at the Wharton Small Business Development Center. His volunteer work includes donating time to The Philadelphia Academy, Integral Philly and The Main Social Media Group Meetup.

Skip has Certificate level training in Integral Theory (study of human perspectives), Holacracy (system of agile governance), Role-based Assessment (team building typology), SEO and Web Analytics. He is currently studying for his black belt in Aikido and lives with his family in suburban Philadelphia.

Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community and Economic Development; through a cooperative agreement with the U. S. Small Business Administration, and through support from The University of Pennsylvania. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 215.898.4861. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.